Scotch cream liqueur, Magnum, has added a kick to its six-week festive campaign by teaming up with Scottish rugby union legend, Gavin Hastings OBE.

Magnum has appointed the famous full-back as its Brand Ambassador in the run-up to this year’s Christmas party season.

As part of his new role, Gavin is providing the voiceover for Magnum’s first major TV advertisement ‘Where Two Forces Meet’, which premieres on STV in Scotland tonight (Monday 12th November). The ad showcases Magnum’s unique fusion of single malt Scotch whisky and cream, as well as its distinctive sleek packaging in a unique, stainless steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum temperature, without the need for ice.

Magnum is crafted and bottled in Edinburgh by the award-winning BenRiach Distillery Company Ltd.

Commenting on the launch of the festive campaign and the appointment of Gavin Hastings as Brand Ambassador, Magnum Director, Lee Schofield, said: “We’re really excited to have teamed up with Gavin as part of our UK-wide Christmas campaign. As one of Scotland’s finest rugby players and a single malt Scotch whisky enthusiast, Gavin is the perfect match for our brand.

“Gavin’s personality and sporting status resonates across each of Magnum’s major markets, including the UK, South Africa and Canada. We’ve just launched in Ontario and British Columbia and our TV ad has got us off to a flying start, with Gavin helping to generate brand awareness and consumer interest in one of the world’s largest liquor markets.

“At Magnum our vision is uncompromising and our ambition is straightforward – to craft a radical, premium cream liqueur, one that contains the finest single malt Scotch whisky and only single malt. And with the festive season just around the corner, we’re sure that Magnum will be at the top of people’s Christmas tipple wish list.”

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